How it started…

As a former player in England's League 1, I've experienced firsthand the intensity and demands of professional football. Despite playing at such a high level, I discovered that even within the club setup, coaches didn't always have all the answers. There were gaps in knowledge, and if something wasn't covered within the confines of the club, players were left searching for solutions on their own. During my time as a professional player, I found myself seeking additional resources to supplement my training and improve my skills. I scoured the internet for courses, books, and resources that could provide me with the knowledge and techniques I needed to excel on the field. However, I was often disappointed to find that the available resources were too vague or generic to be truly helpful.

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During my playing career, I encountered a setback when a heart complication sidelined me for two years, ultimately leading to my retirement. It was during this time of reflection that I asked myself a vital question: What was I missing to reach the next level? The more I delved into studying the game, the more I realized how much I didn't know. The phrase 'you don’t know what you don’t know' echoed in my mind. Looking back on my time in the Premier League academy, I recalled the absence of theory training about the game. Online resources focused primarily on tactical aspects as a unit, neglecting the intricacies of individual player performance. This realization sparked a mission to decode and systemize everything I could about football.

Despite my dedication and hard work, I realized that my lack of knowledge held me back from reaching my full potential. This realization served as the fuel to my fire, driving me to make valuable knowledge accessible to players and coaches alike. My mission now is to build an online platform that facilitates players to maximise their potential and equips coaches and analysts with the insights to truly make a difference in players' games. I believe that when players have access to the right tools and knowledge, they can become their biggest asset on the field, once a player feels this power within themselves, only then is that when their true potential is unlocked.

Fast forward to now

  • Over 3000 players, coaches & analysts have taken my courses

  • Over 150 reviews, ALL 5 stars

  • Working with beginners through to Premier League players, coaches, and analysts

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